The Goal

After decades of manufacturing brushes for the world’s most popular cosmetic brands, Anisa Telwar-Kaicker, founder of Anisa International, launched an in-house brand of makeup and skincare brushes. I was brought on to direct the brand’s lifestyle content, which would define the look and feel of their namesake brand and give context to the new products. Along with content to showcase their new products, the content would introduce the founder, Anisa, as a more public personality and face of the company.