Four Sigmatic
DIGITAL DESIGN • PRINT DESIGN
Four Sigmatic is a wellness-focused consumer packaged goods brand that blends adaptogens and functional mushrooms into coffee and other products. As Senior Designer, I helped drive the design of their 2023 rebrand, permeating the new look throughout digital and print assets for consumers and retailers including Whole Foods and Target.
A post card I designed (with 2 side-b variations), inserted into shipped packages for consumers, partners, and influencers
The Approach
Cross-functional teams are integral to Four Sigmatic’s company structure, and I regularly collaborated with marketing and sales teams as well as social media managers, copywriters, designers, and company leaders. Together, we shaped the brand’s presence on multiple channels and drove the new brand messaging to retailers and consumers.
For my role, I helped define the new direction’s brand aesthetic through digital and printed goods, including: post cards, retail display cases, store end caps and shelf talkers, digital product renders, social posts and email assets, digital advertising, presentation decks, and retailer informational sheets.
Target Shelf Talker: aisle signage designed by me, displayed in-store at Target retail partners
Whole Foods Digital Ad: one size sample of a digital ad displayed across Whole Foods and Amazon online channels
The new Four Sigmatic website, featuring digital images created by me
The Challenges
Through the process of defining brand guidelines, one of the challenges that arose in the design process was establishing a supplementary color combination to use for assets with multiple packaging hues. Monochromatic colors deflated the 'pop' of the packaging, and complementary schemes felt off-brand. After some color exploration, I, in collaboration with the brand team, developed this combination of yellows to accommodate multiple products. This combination felt on-brand without being an exact tonal match with our packaging.
In another challenging instance, while the new packaging was implemented across most platforms, Whole Foods carried exclusive coffee varieties that retained the original packaging look. To address this, I was tasked with the challenge of creating in-store signage that seamlessly blended the old and new branding, allowing both signs to be featured together. Collaborating with our account manager to ensure effectiveness and accuracy, I successfully designed signage that accommodated the 'old look' coffee packaging while aligning with the overall direction of the new brand look. This approach served as a bridge between the two eras.
In-store signage displayed at demos inside Whole Foods retail partners
3-D rendering of an in-store tabletop box display for Four Sigmatic instant coffees, both designed by me.